Life Insists
February 8th, 2010| Life comes to matter. Matter comes to life All manner of matter, To bring into being But the minute she turns her back, |
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| Life comes to matter. Matter comes to life All manner of matter, To bring into being But the minute she turns her back, |
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Psychology is all neurology, which is just biology (which is destiny) and biology is all chemistry, a subset, really, of physics, which is part of astronomy since all those forces trace back to the way the big bang banged —either a tirade or a tantrum, we’re not sure which, but when we find out, finally, we’ll know the gender of god, thus what to expect next …which is psychology |
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| Excerpted from Corporate Advertising (in the Encyclopedia of Advertising) |
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Since it’s unheard-of for anyone actually to read a corporate ad, most advertisers try to smuggle at least one simple thought into the reader’s or viewer’s memory — usually in the form of a self-serving* themeline or slogan attempting to sum up the ego-ideal of the company. There are two reasons for this: First, a lavish expenditure on corporate advertising has to be justified as serving some sort of business purpose. The usual "proof" that the money is well spent consists of audience surveys and attitude studies that show how well the message is getting through. Since no one in the target audience is paying much attention to the message, the only way to win at the polls is to keep repeating one catchy slogan and then survey the readers and viewers on whether they’ve ever heard it. The process is called "aided recall." Asked about the slogan, respondents may say such things as:
Each of these answers counts as a "yes," and all the yes votes, however scathing, are added up into a grand total called "awareness." High awareness proves that the investment was brilliant. |
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| Is there somebody in there? |
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| IS THERE SOMEBODY IN THERE? |
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No. | ||
| Are you coming out? |
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No. | |
| Will you be coming out later? |
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Will you be coming in? |
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| I might. It depends. Who are you? |
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The Truth. |
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| The truth? THE TRUTH! Well then you HAVE TO come out! |
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Who ever |
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| MY MOTHER told me that. Everybody’s mother told EVERYBODY, THE TRUTH WILL COME OUT |
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It’s not true |
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| Despite voluminous academic publications on the subject treated here, no scholar has hitherto undertaken to write this particular dissertation: a surprising omission in view of how precariously close to the present treatment many previous theses have ventured. In the interest of closing the consequent gap, this work is intended to provide future scholars who wish to pursue comprehensive research into the writings on this subject matter with an additional resource, without the citation of which any attempt at an exhaustive bibliography must henceforth be regarded as incomplete. |
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